Position Paper

The Dozen Dogmas

The Fundamentals for Projecting Leadership

  1. When dealing with words, start with the metrics.
  2. Learn to speak in less than one minute and begin with your conclusion.
  3. Always stay within the time.
  4. Never talk about the time.
  5. Do not talk about your outline.
  6. Use fewer words to convey more meaning.
  7. Avoid connecting words and phrases.
  8. Speak slowly; pause and pause again: the audience will fill in the blanks.
  9. Never speak when others are speaking.
  10. Electronics require the same extreme caution as children and animals on stage.
  11. Rehearse, rehearse, rehearse: everything is beautiful at the ballet.
  12. Analysis, not opinion; facts and figures to support the analysis.