These benefits apply to organisations and to individuals
Awareness
- enhanced self-awareness
- increased awareness of ‘the other’
- heightened situational awareness
Understanding
- nature and sources of influence
- forms of influence
- methods of influence
Skills
- writing
- speaking
- media
Techniques
- how to be persuasive
- how to be impressive
- how to be authoritative
Adaptability
- influence and gender
- influence and example
- influence and authority
Confidence
- preparedness
- flexibility
- serenity
Goals
- audiences
- purposes
- effectiveness
Empowerment
- choices
- consequences
- you the influencer